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PaaS Magic from Coda with Google Apps and Force.co


The value of platform as a service (PaaS) is not that you can take your on-premise applications and run them in the cloud - that's so ASP! In my opinion (and what would a blog be without one), the real value is in enabling functionality that was...
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Research Question Mindmap Experiment


My project team is in the beginning stages of running some in-home research interviews right now, so I’ve been preparing the questions we want to ask and the activities we might want to try. I brainstormed, wrote lots of ideas down on stickies,...
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PDF: Social Media Tools Popular Among Marketers &


This PDF report on Social Media Marketing is based on a survey of 900 Internet marketers. It reveals what social media tools are more popular among marketers, how do they benefit from social medie and...
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Lead Generation-How to Generate Leads from Your So


We’re all buzzing about social media and social networks. Is it just a waste of time or can it produce a reasonable ROI? Stop talking and do the math. Does your social network generate leads that convert into business? It should. It might even...
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Sketching is the new black : inspirations from the


The smell of Fall is in the air. Every September, I get that “back to school” urge to stock up on art and school supplies. This fall, armed with our trusty pencils, sharpies and paper, we’re knee-deep in exploring how lo-fi pen-and-pencil techniques...
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Go Channels!


Indirect channels are the future of distribution for SaaS applications. That's a bold statement - to date not very many software as a service companies have great track records of working with partners, as I talked about in my earlier post reacting...
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