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Now that’s a Big PaaS Market


Prominent industry observers such as Dion Hinchcliffe, Phil Wainewright, and McKinsey have been busy lately discussing the rapidly evolving “platform as a service” offerings from companies such as salesforce.com, Amazon, and Google. One frequently...
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MX 2009 Speaker publishes Forrester’s 2008 Custome


Forrester has just released in 2008 Customer Experience Index. (Registration required to download). The Index was compiled by Bruce Temkin, who will keynote Day 1 of MX 2009. The results confirm what we all suspect — retailers and hotels rank the...
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Can't get no satisfaction...


‘So how would you rate the service you received on a scale of one to five, five being highly satisfied and one being highly dissatisfied’ said the lady conducting a satisfaction survey on behalf of the company who’d recently replaced my...
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Salesforce and Google Apps


The announcement of Salesforce for Google Apps has again raised questions about why Google hasn’t been successful in getting major corporations to widely deploy its Web-based productivity applications, particularly the Google Apps Premier...
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Preparation is the key


Preparation is the key to a successful employee performance review. Reviews are not something you can just pop into and "winging it" if you want to get the best results from the...
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Cleaning Up Your Marketing Database


I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...
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